Writing for web pages: best writing style

How do you present your business image on your web site?

Article writing style will vary according to the content of the site.

Old-style business writing is not the way things are now done when writing, the words need to have a 'real person' feel.

Site visitors will be able to 'hear your voice' when they are reading the content of your web pages, if you write in a style that suits both you and your content.

• A kid's activity web site should be lively and fun with lots of primary colours.
• A web site which deals with legal matters needs to be straightforward and 'stately'.
• Websites owned by one person can be written in a friendlier tone than say a large corporation site.

What writing style is best?

If you think about what the site content covers, then you'll know how to write the words.